Selfridges was my next opportunity, and I was ready! Selfridges is a premium department store on Oxford Street in the West End of London. I had to start from the bottom being a junior, then a stylist at Hair Express, right up to be coming Creative Director of the Men's Salon At Selfridges focusing exclusively on men's hair. A journey that took 9 years, it was a great location to learn and master my craft. By this time, I was starting to win awards, but I still didn’t feel like I was fulfilling my potential.