In 2011 I had an idea. We were in the midst of a global recession but I wanted to create a product that would help others develop their barbering skills. The Foss Academy app was the UK’s first barbering education app, an educational tool that delivers concise and clear tutorials, tips and techniques. The Foss Academy app was nominated for ‘Innovation of the Year’ by The HJ Business Awards 2013 and 2015. Do not be afraid to do things first, put your service or product out there. Yes, we were in a recession and the time was not right, but I asked myself the question, “When is the right time…. what are you waiting for?” There will always be people trying to copy what you do, but be a constant innovator, continue to push those boundaries, focus on what’s in front of you rather than the people behind you. You see when I created the app it was my first introduction to the whole concept of passive income. This product allowed me to receive a four figure income every month. Don’t exchange time for money. You can make money while you sleep. I can help you do just that and turn your passion into a business. Product creation is the key.Read More
Over the past 20 years I have worked in London’s West End as a Head Stylist at some of the most prestigious male grooming emporiums in the UK. During this time, my own philosophy on the world of elite grooming and ‘high fashion’ men’s hairdressing has greatly evolved. The Foss Academy was borne out of my passion to challenge conventional barbering education, cultivate stylists to offer elite services, and utilise revolutionary training methods to push creative boundaries. I have shared this philosophy all around the world.Read More
Commissioned by Sassoon Academy to provide bespoke barbering education to their lead educators on a train the trainer programme. I was also invited regularly as a Guest educator to share my expert knowledge on male grooming to their students.
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Do you have a passion to share but don’t know how to articulate your message. Download my build your profile worksheet.Read More
I had the pleasure of working on this amazing project with four-time Oscar-winning animation studio, Aardman Animations, to create the world’s first stop-motion animation film using beards. Created to mark the launch of the brand new Braun Styling Range, the Braun Beardimation video uses advanced stop-frame animation to take the viewer on a journey of eye-catching shapes, patterns and designs as they are etched into facial and body hair using the Braun styling tools. The video features faces, heads and chests of over 70 men to convey a scintillating story of precision that inspires creativity when it comes to shaving.Read More