My story starts in Hackney, East London. Back then, Hackney wasn’t the “up-and-coming” district that it is now. In fact, the area that this tale begins was endearingly nicknamed “murder mile”. So, there I was, in my mother’s house using the scissors as a tool for cutting hair – perhaps a controversial choice of weapon and use for this area. The streets were dangerous, and I was on a mission to escape it. Trust me when I say this – it was life or death. And life was hair.
I had the pleasure of working as head creative on the Beardimation project with four-time Oscar-winning animation studio, Aardman Animations, to create the world’s first stop-motion animation film using beards. Created to mark the launch of the brand new Braun Styling Range, the Braun Beardimation video uses advanced stop-frame animation to take the viewer on a journey of eye-catching shapes, patterns and designs as they are etched into facial and body hair using the Braun styling tools. The video features faces, heads and chests of over 70 men to convey a scintillating story of precision that inspires creativity when it comes to shaving. The video’s below tells the story.