An immersive collection exploring the style, swagger of the 90s 'Rude Boy' referencing the trend’s music and fashion that inspired and shaped a generation. The Acid Rave, Soul to Soul, Nirvana Grunge and The Fresh Prince. ‘RETURN OF THE RUDE BOYZ’ IS SET TO INFLUENCE THE CURRENT GENERATION LOOKING FOR ULTRA-COOL RETRO STYLES THAT HAVE BEEN REINVENTED FOR THE MODERN AGE.

Credits For Rude Boyz 

Photography: Arteh Odjidja

Hair: Chris Foster

Make Up: Sarah O’keefe

Stylist: Remel Davidson